Marketing Fundamentals Assessment
$27.37
Marketing Fundamentals Assessment
$27.37
Skills Assessment
Total Questions | 46 |
Question Types | Multiple Choice |
Competencies Tested | Planning Technical Price Research Product Promotions Place |
Tasks Tested | Implementing the Marketing Plan Driving the Plan Setting the Plan Planning within Budget Post Marketing Plan Increasing Market Penetration Purpose of Marketing Understanding the Marketing Plan Market Segmentation Demographic Segmentations Identifying a Medium Market Share Use of a Retainer Four Components of Marketing Return on Investment (ROI) Setting the Price Illegal Pricing Effects of Pricing Identifying the Price Leader Primary and Secondary Data Competitive Intelligence Market Testing Quantitative and Qualitative Data Primary Research Questionnaires Trademark Discontinuation of a Product Nondurable Goods Product Life Cycle Identifying Products Legally Type of Goods Brand Identifying Opportunities Positioning Business to Business Marketing Types of Promotions Trade Shows Promotional Mix Examples of Direct Response Developing a Direct Response Circulation Type of Channels Product Availability Managing Distribution Channels Distribution Channels |